Karmasphere, a Big Data Analytics company, announced that TidalTV, a video advertising, optimization and yield management solutions provider, is using Karmasphere Studio to manage and analyze millions of pieces of advertising data every day.
Turning to Karmasphere, TidalTV was able to create a Big Data processing environment, wrangling massive data sets to deliver service and more targeted advertising results to its customers.
According to a release, TidalTV uses mathematical analysis to guarantee delivery of branded video messages to targeted demographics, maximizing monetization for Internet advertisers and video publishers. Since TidalTV's founding, the company's network volume has grown, reaching a rate of 20-40 million data "pings" every 24 hours, as Internet users view select videos. The company faced the challenge of collecting, aggregating, storing and analyzing this data to glean insights and track revenue against projected targets, and to generate and deliver reports back to advertisers and publishers.
"Ability to manage the extensive sets of unstructured data created by our network is critical to our success as a company," said Ron Stiffler, senior software engineer at TidalTV. "We plan to continue to use Hadoop and Karmasphere as we scale our business by 50-75 percent over the coming year."
TidalTV is a video advertising, optimization, and yield management solutions provider.
More information:
www.karmasphere.com
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